Episode Summary
Har Rai Khalsa, CEO, Co-founder at Swaystack, stopped by the Studio Lounge for an impromptu conversation on how his fintech can help credit unions better compete with megabanks and neobanks through personalized digital engagement.
Specifically, Har Rai talked about simplifying account switching and enhancing digital banking experiences, highlighting Swaystack’s personalized engagement platform aimed at improving member retention. He added that credit unions are influential organizations within their communities, yet many times their “high touch” approach to fueling growth has proven difficult to translate to a digital-first world.
In turn, Har Rai said Swaystack helps credit union deliver personalization at scale with onboarding and cross-channel engagement — all from direct and indirect consumer onboarding to omnichannel journey orchestration via recommended audiences.
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