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CUbroadcast Interview: How Swaystack Helps Credit Unions Compete with Megabanks Via Personalized Digital Engagement

Har Rai Khalsa, CEO, Co-founder at Swaystack, discusses how his fintech can help credit unions better compete with megabanks and neobanks through personalized digital engagement. …

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Eleven Community Banks and Credit Unions Have Joined Forces with Swaystack to Increase Account Activation and Engagement

Swaystack announced today that eleven community banks and credit unions have signed on to its gamified engagement platform in year one. These institutions are turning to Swaystack to solve a growing problem: weak account primacy and shallow new relationships that traditional onboarding methods have failed to fix. …

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The auto loan customer who never became a member

A busy professional finances a car at a dealership, thrilled to drive off the lot. Your credit union funds her loan, but she never realizes you're involved. Credit unions finance billions in indirect auto loans, yet fewer than 1% become fully engaged members. …

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Family Financial Credit Union Partners with Swaystack to Solve Digital Onboarding’s Blind Spot: Account Activation

Swaystack today announced a partnership with Family Financial Credit Union (FFCU) to address one of the most overlooked challenges in digital banking: activation. …

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From CAC to ROI: Turning Growth Investments Into Real Engagement

We explore the growing pressure around CAC in the banking industry, what financial institutions are reporting, and how a smarter, more personalized approach to onboarding and engagement can dramatically reduce those costs while improving customer lifetime value. …

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How Financial Institutions Are Optimizing Customer Acquisition Costs & Driving ROI

We explore the growing pressure around CAC in the banking industry, what financial institutions are reporting, and how a smarter, more personalized approach to onboarding and engagement can dramatically reduce those costs while improving customer lifetime value. …

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Digital Banking Podcast: Why Community FIs Must Rethink Customer Retention

Josh DeTar and Har Rai Khalsa, CEO of Swaystack, explore the evolving landscape of customer acquisition and retention in community financial institutions. Together, they dive into what it takes for credit unions and community banks to compete with fintechs and mega banks in delivering seamless, user-friendly digital experiences. …

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One Nevada Swaystack

One Nevada Credit Union Selects Swaystack to Gamify Onboarding and Personalize Engagement

One Nevada CU has partnered with Swaystack to transform onboarding into a guided experience that helps members take key financial steps in digital banking. …

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How a $700 introductory bonus won a $7,000,000 member

One day, a college student stumbled across an ad promising a $700 bonus. Years later, that same institution managed over $7 million of his wealth. What transformed a transactional decision into a relationship built on trust and loyalty? …

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Har Rai Khalsa on how to activate new members

CU 2.0 Podcast: How to Activate New Members

After spending a few hundred dollars to acquire a new member there’s a 50-50 chance that within a year that member will go dormant. In this episode, Har Rai discusses ideas on how to activate new members. …

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