As credit unions work to stay competitive in a market dominated by fintechs and megabanks, Kohler Credit Union is taking a different approach: not by adding more products, but by rethinking how members are introduced to the ones they already have. …
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Swaystack Blog
CUbroadcast Interview: How Swaystack Helps Credit Unions Compete with Megabanks Via Personalized Digital Engagement
Har Rai Khalsa, CEO, Co-founder at Swaystack, discusses how his fintech can help credit unions better compete with megabanks and neobanks through personalized digital engagement. …
Eleven Community Banks and Credit Unions Have Joined Forces with Swaystack to Increase Account Activation and Engagement
Swaystack announced today that eleven community banks and credit unions have signed on to its gamified engagement platform in year one. These institutions are turning to Swaystack to solve a growing problem: weak account primacy and shallow new relationships that traditional onboarding methods have failed to fix. …
The auto loan customer who never became a member
A busy professional finances a car at a dealership, thrilled to drive off the lot. Your credit union funds her loan, but she never realizes you're involved. Credit unions finance billions in indirect auto loans, yet fewer than 1% become fully engaged members. …
Family Financial Credit Union Partners with Swaystack to Solve Digital Onboarding’s Blind Spot: Account Activation
Swaystack today announced a partnership with Family Financial Credit Union (FFCU) to address one of the most overlooked challenges in digital banking: activation. …
From CAC to ROI: Turning Growth Investments Into Real Engagement
We explore the growing pressure around CAC in the banking industry, what financial institutions are reporting, and how a smarter, more personalized approach to onboarding and engagement can dramatically reduce those costs while improving customer lifetime value. …
How Financial Institutions Are Optimizing Customer Acquisition Costs & Driving ROI
We explore the growing pressure around CAC in the banking industry, what financial institutions are reporting, and how a smarter, more personalized approach to onboarding and engagement can dramatically reduce those costs while improving customer lifetime value. …
Digital Banking Podcast: Why Community FIs Must Rethink Customer Retention
Josh DeTar and Har Rai Khalsa, CEO of Swaystack, explore the evolving landscape of customer acquisition and retention in community financial institutions. Together, they dive into what it takes for credit unions and community banks to compete with fintechs and mega banks in delivering seamless, user-friendly digital experiences. …
One Nevada Credit Union Selects Swaystack to Gamify Onboarding and Personalize Engagement
One Nevada CU has partnered with Swaystack to transform onboarding into a guided experience that helps members take key financial steps in digital banking. …
How a $700 introductory bonus won a $7,000,000 member
One day, a college student stumbled across an ad promising a $700 bonus. Years later, that same institution managed over $7 million of his wealth. What transformed a transactional decision into a relationship built on trust and loyalty? …