From Account Opening to Primary Relationship
A step-by-step playbook for banks and credit unions to activate new accounts, accelerate funding, and win primary relationships.
What This Playbook Covers
Activate new checking accounts early
Guide account holders to their first meaningful actions so accounts don’t quietly go dormant.
Guide account holders to their first meaningful actions so accounts don’t quietly go dormant.
Increase direct deposit adoption
Make switching paychecks simple, timely, and frictionless—when primacy decisions are actually made.
Drive debit card usage and top-of-wallet status
Remove friction around subscriptions and everyday spend to boost interchange.
Grow balances and new deposits faster
Help account holders move from first deposit to confidence-driven balance growth.
Re-engage existing and indirect account holders
Bring dormant, borrower, and indirect relationships back into active digital banking.
Measure what actually matters
Tie onboarding actions to real outcomes like funding, usage, retention, and ROI.