Why Half of New Bank Accounts Go Dormant in Year One
A new checking account costs more than $400 to win — and nearly half go dormant within a year. In this episode of Banking Transformed, Jim Marous talks with Har Rai Khalsa about the gap between opening an account and activating it, and why that gap, not weak account opening, is the real threat to loyalty and profitability.
Account activation
Digital onboarding
Engagement banking
What You’ll Learn
- Why nearly half of new accounts go dormant, and where the onboarding process breaks down
- How to define primacy through balances, direct deposit, and card usage
- What a product-specific onboarding journey looks like in the first 30 days
- How to “reboard” existing accountholders using data the institution already has
- The first move any executive can make to activate the portfolio they already own