James Robert Lay (CEO Digital Growth Institute), Corey LeBlanc (co-founder Locality Bank), and Har Rai Khalsa (CEO Swaystack) dive deep into the critical topic of optimizing onboarding and engagement for banks and credit unions. …

People love to talk about Chime. In today’s article, we’ll dive into the key onboarding techniques that have helped Chime grow to 22 million users and explore how you can adopt similar strategies to compete. …

Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through Q2's Digital Banking Platform. …

Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through the Jack Henry™ digital banking platform. …

46% of newly opened accounts go inactive within the first year. What can you do about it? …

Locality Bank selects Swaystack’s personalized engagement platform to bridge the divide between new account opening and digital banking.  46% of newly opened accounts go inactive within the first year (Jim, Marous, The Financial Brand). With the cost of acquisition for new accounts well over $200, banks face a dual strain: coming out of pocket to acquire customers, while nearly half of those accounts go inactive. …

A few months ago, I opened an account at a local credit union. A month later, I still hadn't set up online banking or direct deposit. When I searched my email for follow-ups or reminders, I found none from my credit union. Instead, I found 12 old emails from Chime showing me how to make the most out of my new Chime account. …

In banking, 72% of consumers expect personalization. And 60% of banking leaders feel that they are behind the curve. We want to help banks and credit unions personalize how they connect with consumers online. Swaystack creates intelligent audiences - and leverages those audiences to drive digital campaigns through CRM and online banking. …