Banks and credit unions can increase deposit account openings without increasing ad spend. Learn how activating engaged digital banking users drove a 71% increase in online account openings. …
Swaystack Blog
How Credit Unions Can Fuel Member Growth in a Digital World
In this conversation, Swaystack CEO Har Rai Khalsa discusses why so many new members go inactive after opening an account and what credit unions can do differently to guide members toward funding, direct deposit, and long-term engagement. …
Swaystack Reaches 20 Clients Amid Growing Focus on Funding, Direct Deposit, and Net Customer Retention
Swaystack today announced it has reached 20 financial institution clients, marking a decisive moment for banks and credit unions that are no longer willing to leave the outcome of new relationships to chance. …
How to Increase Direct Deposit Adoption and Win the Primary Account
Direct deposit is the moment an account becomes primary. Learn why most institutions underperform, what drives paycheck switching behavior, and how guided onboarding increases $200+ deposits in the first 30 days. …
Swaystack and On Tap Credit Union Partner to Eliminate Early-Stage Member Attrition
The team at On Tap Credit Union sought to make that invisible gap visible and turned to Swaystack to help define the markers of early engagement in behavioral, measurable terms. …
Think Bank and Swaystack Partner to Advance Onboarding, Cross-Sell, and Engagement at Scale
Think Bank and Swaystack have partnered to launch a gamified, digital onboarding experience on Jack Henry’s Banno platform, moving from concept to production in under 90 days. …
Data, Trust & the Death of Product-Centric Banking
A candid FinovateFall conversation on AI adoption, life-stage personalization, and why trust is becoming the defining advantage for modern banking leaders. …
Magnolia Federal Credit Union and Swaystack Turn Onboarding Into Engagement That Lasts
Swaystack today announced its partnership with Magnolia Federal Credit Union (Magnolia FCU) to transform how new members are welcomed, guided, and retained. …
From Welcome to Wallet: Communication Federal Credit Union Taps Swaystack to Secure Primacy
Swaystack today announced a partnership with Communication Federal Credit Union (Communication FCU) that brings disciplined, data-driven onboarding directly inside Communication FCU’s Alkami digital banking experience. …
Missed Our Finovate Fall Demo? Here’s the Replay.
Watch our CEO and Co-Founder Har Rai Khalsa’s Finovate Fall demo — see how banks and credit unions are turning account openings into funded, engaged, and lasting relationships. …









