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InsightsDecember 1, 2025/6 min read

Data, Trust & the Death of Product-Centric Banking

A candid FinovateFall conversation on AI adoption, life-stage personalization, and why trust is becoming the defining advantage for modern banking leaders.

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A candid FinovateFall hallway conversation on what really drives growth now: trusted data, real personalization, and knowing customers by life stage, not just by product.


Recorded “in the hall” at FinovateFall, hosted by Sam Kilmer with Wayne Miller (ICBA & BankTech Ventures), Tiffani Montez (EMARKETER), and Har Rai Khalsa (Swaystack).


What You’ll Learn from the Convo

What happens when you pull a fintech analyst, a venture investor, and a product founder into a hallway at FinovateFall and ask what’s really changing in banking?

In this unfiltered conversation, host Sam Kilmer digs into how leaders are rethinking product-centric models, where AI fits into the day-to-day, and why trust now determines whether customers and members lean in, opt out, or move on.

This conversation gets at the tension every bank and credit union is feeling:

  • You need AI that you can trust and explain.
  • You need personalization that goes beyond “people like you opened this account.”
  • You need to move from one-off campaigns to experiences that respond to life stage and behavior in real time.

That is the work Swaystack wakes up to every day: helping institutions turn “opened” into “engaged,” using behavioral data and smart journeys to build relationships that last longer than the first login.


📅 Schedule a Discovery Call — See how Swaystack could fit your institution’s 2026 growth priorities.

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