The Vault

Press releases

Partnership announcements, research, and recognition — the official record, newest first.

Partnerships/August 3, 2026

Oxford Bank Selects Swaystack to Help Activate New Customers and Earn Primary Bank Status

Oxford Bank, Oakland County, Michigan’s oldest commercial bank, has selected Swaystack to bring gamified onboarding and engagement to customers within Jack Henry’s Banno digital banking platform.

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Research/July 28, 2026

New Cornerstone Advisors Research, Commissioned by Swaystack, Examines the Bottom-Line Impact of Customer Engagement

Cornerstone Advisors’ latest research, commissioned by Swaystack, explores how banks and credit unions can better measure customer engagement, strengthen primary financial relationships, and connect engagement to real business outcomes.

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Partnerships/July 6, 2026

Cascade Federal Credit Union selects Swaystack to turn new accounts into active, multi-product member relationships

Cascade Federal Credit Union has selected Swaystack to strengthen digital onboarding and help turn new accounts into active, long-term member relationships.

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Awards/May 21, 2026

Swaystack Selected for ICBA ThinkTECH Accelerator

Swaystack has been selected for the ICBA ThinkTECH Accelerator Program, recognizing its gamified onboarding platform that helps community banks turn new accounts into active, primary relationships through personalized digital journeys.

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Partnerships/May 18, 2026

Peak Credit Union Selects Swaystack to Turn 250,000 Member Relationships into Primary Banking Connections

Peak Credit Union has partnered with Swaystack to deliver personalized onboarding and engagement journeys across Q2 digital banking for more than 250,000 members.

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Partnerships/April 29, 2026

UK Credit Union Partners with Swaystack to Strengthen Onboarding, Activation, and Digital Growth

UK Credit Union partners with Swaystack to improve onboarding, boost activation, and drive digital banking growth through guided engagement.

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Partnerships/April 6, 2026

Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking

Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking

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Partnerships/February 25, 2026

Swaystack Reaches 20 Clients Amid Growing Focus on Funding, Direct Deposit, and Net Customer Retention

Swaystack today announced it has reached 20 financial institution clients, marking a decisive moment for banks and credit unions that are no longer willing to leave the outcome of new relationships to chance.

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Partnerships/December 1, 2025

Think Bank and Swaystack Partner to Advance Onboarding, Cross-Sell, and Engagement at Scale

Think Bank and Swaystack have partnered to launch a gamified, digital onboarding experience on Jack Henry’s Banno platform, moving from concept to production in under 90 days.

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Partnerships/November 13, 2025

Magnolia Federal Credit Union and Swaystack Turn Onboarding Into Engagement That Lasts

Swaystack today announced its partnership with Magnolia Federal Credit Union (Magnolia FCU) to transform how new members are welcomed, guided, and retained.

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Partnerships/October 10, 2025

From Welcome to Wallet: Communication Federal Credit Union Taps Swaystack to Secure Primacy

Swaystack today announced a partnership with Communication Federal Credit Union (Communication FCU) that brings disciplined, data-driven onboarding directly inside Communication FCU’s Alkami digital banking experience.

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Partnerships/August 27, 2025

Citizens State Bank (Indiana) Elevates Digital Onboarding With Swaystack to Secure Deposit Growth and Engagement

Swaystack today announced a partnership with Citizens State Bank (Indiana) to ensure that every new customer relationship begins with purpose and momentum.

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Partnerships/August 22, 2025

Heritage Valley Federal Credit Union and Swaystack Position Onboarding as a Lever for Growth, Engagement, and Loyalty

Heritage Valley Federal Credit Union partners with Swaystack to ensure that every new member relationship starts strong and avoids the stall that too often follows account opening.

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Partnerships/July 17, 2025

Kohler Credit Union Partners with Swaystack to Transform Member Onboarding and Boost Digital Engagement

As credit unions work to stay competitive in a market dominated by fintechs and megabanks, Kohler Credit Union is taking a different approach: not by adding more products, but by rethinking how members are introduced to the ones they already have.

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Partnerships/July 7, 2025

Eleven Community Banks and Credit Unions Have Joined Forces with Swaystack to Increase Account Activation and Engagement

Swaystack announced today that eleven community banks and credit unions have signed on to its gamified engagement platform in year one.

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Partnerships/May 21, 2025

Family Financial Credit Union Partners with Swaystack to Solve Digital Onboarding’s Blind Spot: Account Activation

Swaystack today announced a partnership with Family Financial Credit Union (FFCU) to address one of the most overlooked challenges in digital banking: activation.

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Partnerships/March 4, 2025

One Nevada Credit Union Selects Swaystack to Gamify Onboarding and Personalize Engagement

One Nevada CU has partnered with Swaystack to transform onboarding into a guided experience that helps members take key financial steps in digital banking.

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Partnerships/September 24, 2024

Swaystack Announces Integration With Q2’s Digital Banking Platform

Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through Q2’s Digital Banking Platform.

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Partnerships/August 22, 2024

Jack Henry Collaborates with Swaystack to Personalize Onboarding and Engagement for Banks and Credit Unions

Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through the Jack Henry™ digital banking platform.

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Partnerships/June 24, 2024

Locality Bank Selects Swaystack to Personalize Digital Engagement

Locality Bank selects Swaystack’s personalized engagement platform to bridge the divide between new account opening and digital banking. 46% of newly opened accounts go inactive within the first year (Jim, Marous, The Financial Brand).

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Partnerships/May 1, 2024

Swaystack announces Personalized Engagement Platform to help banks and credit unions grow digital channels

In banking, 72% of consumers expect personalization. And 60% of banking leaders feel that they are behind the curve. We want to help banks and credit unions personalize how they connect with consumers online.

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