A few months ago, I opened an account at a local credit union. A month later, I still hadn't set up online banking or direct deposit. When I searched my email for follow-ups or reminders, I found none from my credit union. Instead, I found 12 old emails from Chime showing me how to make the most out of my new Chime account. …

In banking, 72% of consumers expect personalization. And 60% of banking leaders feel that they are behind the curve. We want to help banks and credit unions personalize how they connect with consumers online. Swaystack creates intelligent audiences - and leverages those audiences to drive digital campaigns through CRM and online banking. …