One Nevada CU has partnered with Swaystack to transform onboarding into a guided experience that helps members take key financial steps in digital banking. …
Blog
Swaystack Blog
How a $700 introductory bonus won a $7,000,000 member
One day, a college student stumbled across an ad promising a $700 bonus. Years later, that same institution managed over $7 million of his wealth. What transformed a transactional decision into a relationship built on trust and loyalty? …
CU 2.0 Podcast: How to Activate New Members
After spending a few hundred dollars to acquire a new member there’s a 50-50 chance that within a year that member will go dormant. In this episode, Har Rai discusses ideas on how to activate new members. …
Mastering Onboarding and Engagement for Banks and Credit Unions
James Robert Lay (CEO Digital Growth Institute), Corey LeBlanc (co-founder Locality Bank), and Har Rai Khalsa (CEO Swaystack) dive deep into the critical topic of optimizing onboarding and engagement for banks and credit unions. …
How Chime grew to 22 million users!
People love to talk about Chime. In today’s article, we’ll dive into the key onboarding techniques that have helped Chime grow to 22 million users and explore how you can adopt similar strategies to compete. …
Swaystack Announces Integration With Q2’s Digital Banking Platform
Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through Q2's Digital Banking Platform. …
Jack Henry Collaborates with Swaystack to Personalize Onboarding and Engagement for Banks and Credit Unions
Swaystack announced today that its gamified onboarding switch kit and personalized engagement platform are now accessible through the Jack Henry™ digital banking platform. …
Overcoming Onboarding Blind Spots for Banks and Credit Unions
46% of newly opened accounts go inactive within the first year. What can you do about it? …
Locality Bank Selects Swaystack to Personalize Digital Engagement
Locality Bank selects Swaystack’s personalized engagement platform to bridge the divide between new account opening and digital banking. 46% of newly opened accounts go inactive within the first year (Jim, Marous, The Financial Brand). With the cost of acquisition for new accounts well over $200, banks face a dual strain: coming out of pocket to acquire customers, while nearly half of those accounts go inactive. …
Why I don’t have money with my credit union
A few months ago, I opened an account at a local credit union. A month later, I still hadn't set up online banking or direct deposit. When I searched my email for follow-ups or reminders, I found none from my credit union. Instead, I found 12 old emails from Chime showing me how to make the most out of my new Chime account. …