An account can look active on every dashboard and still be quietly leaving. Here’s how to spot silent attrition in your portfolio — the three signals that separate a primary relationship from a parked account, and what to do about it before it shows up as lost revenue. … Read More
Swaystack
The 4 Levels of Customer Engagement in Banking (And How to Move Account Holders Through Them)
Most banks and credit unions say engagement banking is a priority but almost none can tell you where a given account holder actually stands. Here’s the four-stage framework that fixes that. … Read More
Oxford Bank Selects Swaystack to Help Activate New Customers and Earn Primary Bank Status
Oxford Bank, Oakland County, Michigan’s oldest commercial bank, has selected Swaystack to bring gamified onboarding and engagement to customers within Jack Henry’s Banno digital banking platform. As more consumers open multiple accounts rather than switching banks outright, Oxford Bank is using Swaystack to guide new customers from account funding through direct deposit switching and product adoption—turning first impressions into lasting, primary relationships. … Read More
New Cornerstone Advisors Research, Commissioned by Swaystack, Examines the Bottom-Line Impact of Customer Engagement
Cornerstone Advisors’ latest research, commissioned by Swaystack, explores how banks and credit unions can better measure customer engagement, strengthen primary financial relationships, and connect engagement to real business outcomes. … Read More
Cascade Federal Credit Union selects Swaystack to turn new accounts into active, multi-product member relationships
Cascade Federal Credit Union has selected Swaystack to strengthen digital onboarding and help turn new accounts into active, long-term member relationships. Embedded within Jack Henry Banno, Swaystack will guide members through key activation milestones including account funding, direct deposit switching, subscription transfers, e-statement enrollment, and personalized cross-sell journeys. The partnership reflects Cascade’s commitment to increasing engagement, reducing inactive accounts, and helping more members make Cascade their primary financial institution. … Read More
Digital Onboarding Best Practices: How Banks and Credit Unions Turn New Accounts into Active Relationships
Most banks have solved digital account opening. The real challenge is turning new accounts into active, primary relationships. Learn the digital onboarding best practices that drive funding, direct deposits, and long-term engagement. … Read More
Swaystack Selected for ICBA ThinkTECH Accelerator
Swaystack has been selected for the ICBA ThinkTECH Accelerator Program, recognizing its gamified onboarding platform that helps community banks turn new accounts into active, primary relationships through personalized digital journeys. … Read More
Peak Credit Union Selects Swaystack to Turn 250,000 Member Relationships into Primary Banking Connections
Peak Credit Union has partnered with Swaystack to deliver personalized onboarding and engagement journeys across Q2 digital banking for more than 250,000 members. The initiative focuses on driving funded accounts, direct deposit switching, and stronger primary financial relationships through gamified, behavior-based experiences. … Read More
UK Credit Union Partners with Swaystack to Strengthen Onboarding, Activation, and Digital Growth
UK Credit Union partners with Swaystack to improve onboarding, boost activation, and drive digital banking growth through guided engagement. … Read More
Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking
Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking
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