VideoJuly 29, 2026/

Filling the Ownership Gap: Turning Account Openings into Active, Lasting Relationships

44% of checking accounts go inactive within the first year. Watch Har Rai Khalsa, Co-Founder & CEO of Swaystack, and Matt Fehrmann, CIO at Kohler Credit Union, break down the ownership gap and the playbook for turning account openings into active, lasting relationships.

On-demand webinarAccount ActivationOnboarding ownership

What you will learn

The account was opened. The question is whether anyone showed up to activate it. Retail opens the account, Marketing sends a welcome email, Digital owns the platform, and Lending moves on to the next deal — and somewhere in between, ownership fades, and so does engagement.

Why traditional onboarding fails to drive real activation
Which early behaviors actually signal long-term account value
How to create accountability across Retail, Marketing, Digital, and Lending
What it takes to move from “account opened” to “relationship activated”
How Kohler Credit Union generated 24% more accounts with over $200 in funding, and increased debit activity by 78% in the first 30 days

Turn new accounts into active, funded relationships

Book a discovery call and we will show you where activation is breaking down in your own onboarding.