46% of newly opened accounts go inactive within the first year. What can you do about it? … Read More
Swaystack
Locality Bank Selects Swaystack to Personalize Digital Engagement
Locality Bank selects Swaystack’s personalized engagement platform to bridge the divide between new account opening and digital banking.
46% of newly opened accounts go inactive within the first year (Jim, Marous, The Financial Brand). With the cost of acquisition for new accounts well over $200, banks face a dual strain: coming out of pocket to acquire customers, while nearly half of those accounts go inactive. … Read More
Why I don’t have money with my credit union
A few months ago, I opened an account at a local credit union. A month later, I still hadn’t set up online banking or direct deposit.
When I searched my email for follow-ups or reminders, I found none from my credit union.
Instead, I found 12 old emails from Chime showing me how to make the most out of my new Chime account. … Read More
Swaystack announces Personalized Engagement Platform to help banks and credit unions grow digital channels
In banking, 72% of consumers expect personalization. And 60% of banking leaders feel that they are behind the curve.
We want to help banks and credit unions personalize how they connect with consumers online.
Swaystack creates intelligent audiences – and leverages those audiences to drive digital campaigns through CRM and online banking. … Read More