An account can look active on every dashboard and still be quietly leaving. Here’s how to spot silent attrition in your portfolio — the three signals that separate a primary relationship from a parked account, and what to do about it before it shows up as lost revenue. … Read More
member activation
The 4 Levels of Customer Engagement in Banking (And How to Move Account Holders Through Them)
Most banks and credit unions say engagement banking is a priority but almost none can tell you where a given account holder actually stands. Here’s the four-stage framework that fixes that. … Read More
Digital Onboarding Best Practices: How Banks and Credit Unions Turn New Accounts into Active Relationships
Most banks have solved digital account opening. The real challenge is turning new accounts into active, primary relationships. Learn the digital onboarding best practices that drive funding, direct deposits, and long-term engagement. … Read More
Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking
Ohio Valley Bank and Swaystack Partner to Gamify Onboarding and Unlock Personalized Product and Action Recommendations Inside Digital Banking
… Read More
Increase Account Openings by Activating Existing Digital Banking Users
Banks and credit unions can increase deposit account openings without increasing ad spend. Learn how activating engaged digital banking users drove a 71% increase in online account openings. … Read More
Swaystack Reaches 20 Clients Amid Growing Focus on Funding, Direct Deposit, and Net Customer Retention
Swaystack today announced it has reached 20 financial institution clients, marking a decisive moment for banks and credit unions that are no longer willing to leave the outcome of new relationships to chance. … Read More
How to Increase Direct Deposit Adoption and Win the Primary Account
Direct deposit is the moment an account becomes primary. Learn why most institutions underperform, what drives paycheck switching behavior, and how guided onboarding increases $200+ deposits in the first 30 days. … Read More
Swaystack and On Tap Credit Union Partner to Eliminate Early-Stage Member Attrition
The team at On Tap Credit Union sought to make that invisible gap visible and turned to Swaystack to help define the markers of early engagement in behavioral, measurable terms. … Read More
Think Bank and Swaystack Partner to Advance Onboarding, Cross-Sell, and Engagement at Scale
Think Bank and Swaystack have partnered to launch a gamified, digital onboarding experience on Jack Henry’s Banno platform, moving from concept to production in under 90 days. … Read More
Data, Trust & the Death of Product-Centric Banking
A candid FinovateFall conversation on AI adoption, life-stage personalization, and why trust is becoming the defining advantage for modern banking leaders. … Read More