Swaystack

Data, Trust & the Death of Product-Centric Banking

Posted by Marketing Swaystack on December 1, 2025 | Featured

A candid FinovateFall conversation on AI adoption, life-stage personalization, and why trust is becoming the defining advantage for modern banking leaders. … Read More

Tags: account activation, account churn, account funding, banking ROI, banking technology, CAC in banking, CPA in banking, credit union growth, cross-sell opportunities, customer acquisition cost, customer engagement platform, customer retention in banking, debit card adoption, deposit primacy, digital banking adoption, digital onboarding, digital storefronts, direct deposit switch, financial institution marketing, fintech engagement, HENRY customers, inactive accounts, lifecycle engagement, member activation, new account funding, onboarding strategy, primacy metrics, primary financial institution, subscription transfer, top of wallet status

Magnolia Federal Credit Union and Swaystack Turn Onboarding Into Engagement That Lasts

Posted by Marketing Swaystack on November 13, 2025 | Featured

Swaystack today announced its partnership with Magnolia Federal Credit Union (Magnolia FCU) to transform how new members are welcomed, guided, and retained.
… Read More

Tags: account funding, banking technology, customer acquisition cost, deposit primacy, digital onboarding, member activation

From Welcome to Wallet: Communication Federal Credit Union Taps Swaystack to Secure Primacy

Posted by user on October 10, 2025 | Featured

Swaystack today announced a partnership with Communication Federal Credit Union (Communication FCU) that brings disciplined, data-driven onboarding directly inside Communication FCU’s Alkami digital banking experience. … Read More

Missed Our Finovate Fall Demo? Here’s the Replay.

Posted by Marketing Swaystack on September 29, 2025 | Featured

Watch our CEO and Co-Founder Har Rai Khalsa’s Finovate Fall demo — see how banks and credit unions are turning account openings into funded, engaged, and lasting relationships. … Read More

Citizens State Bank (Indiana) Elevates Digital Onboarding With Swaystack to Secure Deposit Growth and Engagement

Posted by user on August 27, 2025 | Featured

Swaystack today announced a partnership with Citizens State Bank (Indiana) to ensure that every new customer relationship begins with purpose and momentum. … Read More

Heritage Valley Federal Credit Union and Swaystack Position Onboarding as a Lever for Growth, Engagement, and Loyalty

Posted by user on August 22, 2025 | Featured

Heritage Valley Federal Credit Union partners with Swaystack to ensure that every new member relationship starts strong and avoids the stall that too often follows account opening. … Read More

Kohler Credit Union Partners with Swaystack to Transform Member Onboarding and Boost Digital Engagement

Posted by user on July 17, 2025 | Featured

As credit unions work to stay competitive in a market dominated by fintechs and megabanks, Kohler Credit Union is taking a different approach: not by adding more products, but by rethinking how members are introduced to the ones they already have. … Read More

CUbroadcast Interview: How Swaystack Helps Credit Unions Compete with Megabanks Via Personalized Digital Engagement

Posted by user on July 10, 2025 | Featured

Har Rai Khalsa, CEO, Co-founder at Swaystack, discusses how his fintech can help credit unions better compete with megabanks and neobanks through personalized digital engagement. … Read More

Eleven Community Banks and Credit Unions Have Joined Forces with Swaystack to Increase Account Activation and Engagement

Posted by user on July 7, 2025 | Featured

Swaystack announced today that eleven community banks and credit unions have signed on to its gamified engagement platform in year one. These institutions are turning to Swaystack to solve a growing problem: weak account primacy and shallow new relationships that traditional onboarding methods have failed to fix. … Read More

The auto loan customer who never became a member