Swaystack today announced it has reached 20 financial institution clients, marking a decisive moment for banks and credit unions that are no longer willing to leave the outcome of new relationships to chance. … Read More
deposit primacy
How to Increase Direct Deposit Adoption and Win the Primary Account
Direct deposit is the moment an account becomes primary. Learn why most institutions underperform, what drives paycheck switching behavior, and how guided onboarding increases $200+ deposits in the first 30 days. … Read More
Swaystack and On Tap Credit Union Partner to Eliminate Early-Stage Member Attrition
The team at On Tap Credit Union sought to make that invisible gap visible and turned to Swaystack to help define the markers of early engagement in behavioral, measurable terms. … Read More
Think Bank and Swaystack Partner to Advance Onboarding, Cross-Sell, and Engagement at Scale
Think Bank and Swaystack have partnered to launch a gamified, digital onboarding experience on Jack Henry’s Banno platform, moving from concept to production in under 90 days. … Read More
Data, Trust & the Death of Product-Centric Banking
A candid FinovateFall conversation on AI adoption, life-stage personalization, and why trust is becoming the defining advantage for modern banking leaders. … Read More
Magnolia Federal Credit Union and Swaystack Turn Onboarding Into Engagement That Lasts
Swaystack today announced its partnership with Magnolia Federal Credit Union (Magnolia FCU) to transform how new members are welcomed, guided, and retained.
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Missed Our Finovate Fall Demo? Here’s the Replay.
Watch our CEO and Co-Founder Har Rai Khalsa’s Finovate Fall demo — see how banks and credit unions are turning account openings into funded, engaged, and lasting relationships. … Read More
From CAC to ROI: Turning Growth Investments Into Real Engagement
We explore the growing pressure around CAC in the banking industry, what financial institutions are reporting, and how a smarter, more personalized approach to onboarding and engagement can dramatically reduce those costs while improving customer lifetime value. … Read More